According to today's Wall Street Journal, the Australian beer company Foster's will stop running television advertising in the U.S. in two weeks, opting instead for an Internet-only strategy. The slogan for the new campaign?
"Because TV Sucks."
While this certainly isn't a move that will be emulated entirely by many large television advertisers, it is an interesting data point in the continuing shift in the way we get news and information.
No, it's "because Foster's sucks". Ask anyone in Australia, they will tell you, "Foster's, it's Australian for 'shit'". But you are absolutely correct, it's another datapoint...
Posted by: Doug Young | October 27, 2006 at 06:58 AM