OK, these are two of the BEST business magazines out there, and we realize that advertising in all media is hard. However, advertising that just plain makes us mad is not going to have a solid result for the advertiser.
Let's start with Fast Company. The last issue was, editorially, outstanding. But who agreed to let the US Postal Service put those stupid tabs on the lead pages to every section of the cover story? We think we might all FedEx our bill payments this month just to boycott the USPS for that nonsense. We're just glad that Lance rode for Discovery in his last year.
And Business 2.0...we clicked on an RSS feed and got an ad that we couldn't get around for almost 10 seconds. It was for some anti-virus or spy software, but we didn't click, so we're not sure. SHAME ON YOU! You're a great publication...don't act like that. Advertising like that on an RSS feed? We think we might just unsubscribe.
In the end, advertising should be compelling and interesting. If you act like a two-year-old throwing a temper-tantrum in a grocery store, you'll get a response much like the other shoppers in that store give that two-year-old. Make sure your sales team lives up to the standards of your editorial staff.
We'll respect and pay attention to your advertisers if they treat us like thinking adults. If not, it will just irritate us. Change your approach, please.
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