It's another sign of things to come: The New York Times today reported that Disney Shopping will stop printing and mailing tens of millions of catalogs and will instead focus its efforts online.
According to the article: "Disney spent $18 million to mail 30 million catalogs last year -- half of them sent in the holiday season. The holiday mailing went to similar groups as the previous year's did, yet Disney had a 45 percent drop in phone orders. The number of customers who responded to e-mail and other online marketing messages, meanwhile, skyrocketed."
The lesson for businesses? Listen to your customers. They'll tell you what they want, and if you listen, they'll reward you with their patronage.
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