If you’re looking for some as-yet-under-exploited real estate for your marketing messages, you’ll have to jump into the new bohemias of online gaming. Massively multiplayer online role-playing games (MMORPGs) are the next frontier for new media marketing, and a few bold companies are staking out their territories.
With more than 800,000 avatars and a steady stream of new
“births” every day, the most exciting of the lot is Second Life,
a virtual world whose economy has effects on the real world. “
There’s also an online newspaper, where anyone can get the scoop on the latest events in the world.
With so many hearts and minds invested into a new world whose current 83 square-mile area is growing rapidly, smart marketers couldn’t be far behind. Rather than create passive advertising messages, which would just annoy users, advertisers are finding creative ways to allow users to interact with their brands.
To paraphrase our friend Nate Warren, the most powerful billboard is the human imagination.